Founding families
Be first through the door
BabyClof is a small ANZ store built around a published eczema-safety rubric: products carry an eczema-safety badge once they've been assessed against it, we only sell baby products that have earned one (things just for parents, like monitors and nappy bags, are marked “For parents” instead), and our top ★ badge only appears once we've confirmed a product-level certification in the issuer's registry. Founding families get first access to drops and a real say in what we stock next.
Save your place
One email, no spam — your waitlist number, the launch guide, and a handful of notes between now and opening day.